Wired's Davey Alba took a look at Twitter's difficult year ahead. Here's her generous diagnosis of what ails the $12 billion company:
Look, we get it. A struggling company isn’t easy to turn around. But at some point, you have to ask: Is Twitter going to make it?
Maybe. The thing is, in spite of its mess, there’s still a lot to value in Twitter. No other social network has built up quite the same kind of cultural currency—and for good reason. Unlike other networks, Twitter’s influence is decentralized; it lies in its power users, the ones who use it to give voice to people and movements that may not have risen otherwise. Just look at how Twitter both took and pushed the pulse of the 2016 elections. Or how crises unfold on the platform. Or how social movements take hold.
“Twitter’s settled in with a core base of users,” says Brad Slingerlend, an investor who manages a technology fund for Janus Capital Group. “That forms a resilient part of the business.” The challenge is getting the company itself to be more decisive and fix the things that are broken so that this loyal user base can get even more out of Twitter—and maybe even make a little money in the process.
It's hard to imagine what doing my job would be like without Twitter. I read most of my news there, maintain relationships with other journalists, chronicle admittedly superficial parts of my life. But, after reading this, I'm not very optimistic.